AI intelligence platform

digitas

ModelSight is an enterprise AI intelligence platform designed to help brands understand where they of sit across large language models.

CLIENT	TYPE	ROLE	DISCIPLINES
Digitas	Enterprise AI intelligence platform	Mid Product Designer	UX design, UI design, user flows, data presentation

The problem

AI platforms are fast becoming where people discover and judge brands, so businesses need to know how they show up in AI answers. The data is messy, spread across brands, markets, models, prompts and platforms. Existing views made it hard to see what was driving performance or how competitors compared without a lot of digging.

Our hypothesis

If the dashboard could answer people’s questions before they had to go looking, ModelSight could stop being something users reported from and become something they made decisions with.

What we did

Working closely with product managers, developers and stakeholders, I helped design an experience that balanced flexibility with usability.

Personas
Four personas, one platform: digitas admin, digitas data team (view-only), client admin, client (view-only) each with different permissions and dashboard views.

Data Design
Rather than dumping data all at once, we layered it including scorecards up top, trends and comparisons beneath, detailed tables for anyone who wants to go deeper.

Filtering
Users needed to filter across market, model, brand, topic, ai platform and time all at once. Instead of exposing everything up front, we built consistent filtering patterns that reduced invalid combinations and made the impact of each selection clear.